Cheap Eats Brisbane

The Sunshine Coast of Queensland, Australia has become well known in the Southern Hemisphere as the region of choice for the well-heeled to holiday.

It has all the ingredients that are sought by the hard working executive to relax and recharge their batteries. Stunning beaches, a consistent climate, world class restaurants, great surf and an endless supply of cold beer. However hidden beneath the surface of this holiday paradise is the fact that it is consistently producing and training world class athletes.

Pat Rafter who was ranked number 1 mens singles tennis player in the world in 1999 and won 2 US open titles at Flushing Meadow, was honing his tennis skills from an early age in Eumundi,(he went to the same primary school as Kevin Rudd, the current Australian Prime Minister).

Gary Elkerton was raised in a beachside caravan park in Mooloolaba, where he honed his surfing skills. He finished runner up on the world tour three times in the 80′s and 90′s and won the Quicksilver Masters in France in 2001. Alexandra Headland, Point Cartwright, Old Woman Island, Moffats and Double Island Point are where he learnt his trade.

Mal Meninga was raised in the Sunshine Coast hinterland, starting his A grade Rugby League career with Palmwoods then moved onto the Nambour All Whites. He went onto captain Australia as well as lead the Maroons to four straight State of Origin series wins as coach (the best coaching record in the history of Origin). He also holds the world record for shortest political career when in 2001 he resigned within 28 seconds of announcing he was running for parliament.

Ian Baker-Finch grew up in Nambour and joined the PGA tour in 1979, he gradually built a reputation as a world class golfer through the eighties finally winning the most coveted major in golf, the 1991 Open Championship.

After retiring from the professional tour he became a commentator for CBS in the States and gained worldwide press headlines when he stood by the 18th green commentating at the 2007 Barclays tournament, to be hit on the head and laid out unconscious by a stray shot from the American Rich Beem.

Other world class athletes from the Sunshine Coast include Grant Kenny who grew up in Maryborough and won canoeing bronze in the LA Olympics of 1984, Billy Slater who grew up in Nambour and has become one of the stars of the NRL as well as representing Australia and Josh Constable, born and raised in Noosa, who won the World Longboard title in 2006.

The Coast is also currently home to Evonne Cawley(winner of 6 Grand Slam singles tennis titles), who lives in Sunshine Beach, Michael O’Connor (represented Australia at Rugby Union and League) who lives in Sunshine Beach, Raelene Boyle(winner of 7 Commonwealth Games gold medals and 3 Olympic silvers in the 100m and 200m) who lives in Buderim and Lisa Curry-Kenny (winner of 7 Commonwealth games swimming gold medals), who lives in Minyama.

If you are looking for Sunshine Coast accommodation, particularly a Mooloolaba resort, you will find the best Mooloolaba apartments at Bluewater Point resort.

How disappointing for my 11 year old son. I bought a copy of Order of War for him for Christmas today, but when I installed it, I got the message:

“Duplicate Product Code – The product you’ve entered has already been activated by an existing Steam account and is therefore invalid. Your activation of Order of War Retail has not been completed.”

You see this game is “Steam Powered”, which means you have to have an internet connection and a Steam account to install the bloody thing. Oh, it is written on the box, in about 4 point type on the back.

I suspect the Steam Powered is a clunky and unreliable way of trying to overcome software piracy.

So now I have to go through the process of either returning the game to the retailer when next it opens in the new year, or work through the Steam help desk process to try and get it fixed.

Based on the feedback on the Internet about Steam support, I think I’ll just return the game to the retailer, get a refund and ask them what non-Steam powered games they have.

You see the Steam CD Key reactivation process is a pain. You have to register for yet another Steam account, no, you can’t use the Steam account you created when you first install the game.

The process is along the lines of:

1. Register a support account at Steam support
2. Confirm the email
3. Find the support request area
4. Realise that you have to take a digital picture of the back of the instruction book to prove that you did, in fact, buy the game.
5. Borrow a digital camera. Hey Steam Support – not everyone owns a digital camera !
6. Take the picture of the back of the instruction book
7. Upload the picture to your PC
8. Complete the support request and attach the digital picture from your PC
9. Return the digital camera from where you borrowed it
10. Wait for Steam support to get back to you with an answer. Who knows how long that will take over the Christmas period.
11. Write a blog post slamming the whole Steam system

I don’t know, we can land a remote vehicle on Mars, but we can’t some up with a simple and reliable software activation process.

Do not, I repeat, do not buy Steam powered games. Especially if you don’t want to disappoint a child on Christmas day.

Angry Dad of Disappointed Child

Vancouver Island is a large island in British Columbia, just off Canada’s Pacific coast, separated from the mainland by the Strait of Georgia. It is 460 km (286 mi) long and up to 80 km (50 mi) wide, a magnificent landscape of emerald forests, snow-capped mountains, flower-filled meadows, crystal-clear ice-cold lakes and rivers, and pristine coastline pounded by the Pacific Ocean. The island is paradise for outdoor pursuits enthusiasts, and it is one of the few places in the world where you can play golf and go skiing on the same day.

There are mountains down the centre of the island, the Vancouver Island Ranges, dividing it into the rugged and wet west coast and the drier east coast with a more rolling landscape. The highest point on the island is the Golden Hinde at 2,195 m (7,200 ft), lying within the Strathcona Provincial Park, and there are a few glaciers here, the largest of which is the Comox Glacier.

The west coast is rocky and mountainous, characterized by fjords, bays and inlets, while the interior has many rivers and lakes, of which Kennedy Lake, northeast of Ucluelet, is the largest.

At the southern tip of the island is the elegant capital, Victoria, with its historic parliament, narrow streets dotted with cafes, pubs and colourful gardens, and boats floating lazily in the sparkling harbour. There is an abundance of sights to experience here, including the world-famous Butchart Botanical Gardens, with over a million plants. The gardens are divided into themed areas, such as Japanese or Italian, and each is a beautiful garden in its own right.

Activities available in this big outdoors include skiing, white-water rafting, caving, mountain biking, surfing, sailing, diving and snorkelling, bungy jumping and many other exciting pursuits. There are deep-sea fishing trips for halibut, salmon and chinook, whale-watching excursions or kayaking in the inlets of the Pacific Rim National Park.

Trekking and hiking through the wilderness is also popular here, and can be done on horse or on foot along the trails in the fir-lined woods. Wildlife viewing is becoming more and more popular, with black bears high on the wish-list, and ecotours by boat can offer sightings of bald eagles, sea lions and sea otters.

Looking to travel overseas or within Australia? For cheap flights to Gold Coast, cheap flights to Cairns or cheap flights to Brisbane, contact Flight Centre today.

There are now many different types of equipment to perform hair removal the best being genuine Quantum IPL machines.

Permanent hair reduction is performed by using a specific wavelength (colour) of light to destroy the hair follicle and to restrict the hair regrowth.

IPL uses multiple wavelengths of light to target the hair follicle. This means both the hair and skin are treated at the same time.

If the hair removal laser has only one specific wavelength of light this is why there are so many different types of lasers in the world today because each specific laser is built to do a certain type of procedure.

The laser most suitable for hair removal is either the 755 Alexandrite laser or 810 diode laser. These two types of lasers are pretty much equal. The Alexandrite is great for light skin and dark hair, whereas the 810 diode laser is better suited to a slightly darker skin tone.

IPL was generally regarded as one of the better forms of hair removal until knock-off machines became available at ridiculously low prices. These machines are typical of the saying you pay for what you get and the results relate to this.

Though you will get some hair reduction with these knock-off IPL’S , most of the time the hair follicle is only made dormant, rather than destroyed, and the hair tends to regrow after about six months. That is why clinics who use this type of equipment will say that you will need maintenance treatments.

The latest technologies in laser hair removal are the IBL Alexandrite and IBL Diode laser. The reason these lasers are superior to the older types of laser is that the new lasers can change the pulse duration as well as the pulse power. This means a vastly superior hair reduction treatment on more hair types and more skin types.

The Alexandrite is a unique laser that can be customised to treat hair with different degrees of thickness and density. This is achieved through a large range of spot sizes. Another advantage of the Alexandrite lasers is that they are fast. With professional use, they can remove male chest hair in about less than 40 minutes.

Due to the specialised nature of laser equipment, professional laser hair removal clinics are required to be licensed with state health authorities. The strict regulations that clinics must adhere to and number of licenses that must be obtained means that there are very few genuine specialised clinics in the community.

Image by Laser has been in hair removal business since 1999 during this time we have treated thousands of happy clients. No-Cost, no-obligation consultations are available at Image by Laser Brisbane and Image by Laser Sunshine Coast. Our friendly, informed, and qualified laser technicians will customise a laser hair removal program to meet your individual needs.

There’s no doubt people like getting stuff gratis. If you include the word free in your headline somewhere, it’s more likely to be read. In truth, the most profitable campaigns I’ve seen always had free sticking out boldly somewhere in the ad. There are some important things to remember however.

First, if you deceive people into reading your ad using a massive FREE at the top, then don’t deliver on the promise, your ad will definitely fail and your reputation will take a hit. You may also get a call from the government investigators. For example, I once read an ad headed with the word FREE. The word took up a third of the ad. Underneath it said: soft drink with every main meal over $20. Big deal I thought.

Needless to say, that was something of a let down. It makes you feel cheated and deceived, which in turn will make you even less likely to visit the restaurant, call the business or whatever it is the offer is trying to encourage you to do as a result of reading it.

If you use the word free in such a bold way, make sure that the offer is truly something remarkable, or else the whole thing will backfire and people will be turned off dealing with you (when they were neutral about buying from you before). Not all publicity is good publicity as Tiger Woods has recently found out.

Secondly, if you are offering something completely FREE (that is, with no obligation to purchase anything else) be prepared for a surprise.

I remember running a promotion with a florist. We handed out fliers offering a free flower. No one took us up on the offer. It was completely bewildering. It was only later that I worked it out. Depending on the product or service, people are often too embarrassed to claim something free. It seems people who like buying flowers, like BUYING flowers. Free is not an attraction to them.

Maybe the promotion should have said: A free box of Swiss chocolates with every bunch of roses? All very well in 20-20 hindsight.

It’s strange but you have a better chance with a `free x when you buy a y’ appeal than you do with a `free x no strings attached’ approach. People just don’t expect to get something for absolutely nothing. They are cynical and mistrusting.

Free is probably the most abused term in advertising, so you need to remember to only pull it out of the toolbox when you’ve got something pretty stunning to give away and, only when it is tied in with something else. The offer has to be compelling but believable, if you get my drift.

Need a web copywriter? For web copywriting in Brisbane, visit copyvoodoo.com.au. Face it, we all need a good copywriter for our landing page sometimes.

Do you want to stop blushing, compulsive lying or do you need an addiction treatment? These problems may differ but they have two things in common – they can all cause distress to those that suffer from them; and all can be treated using hypnotherapy and mindfulness therapy.

Can you just picture the sense of freedom and control you will feel if you are able to finally gain control over blushing, compulsive lying or your addiction? If you’d like to regain control read on to find out how hypnotherapy and mindfulness therapy can put you back in charge!

How to Stop Blushing
People often associate social anxiety and social phobia with blushing but this isn’t always the case. Just because you blush doesn’t mean you have social anxiety but blushing can lead to social anxiety. The interesting thing is that the fear of blushing, rather than blushing, becomes the greatest problem. Whether you have a problem with excessive blushing or not, you’ve probably noticed that when you’re in a situation that makes you fear that you will blush, blushing comes rushing!

The person who suffers from excessive blushing can feel they have no control over the actions of their body and this creates fear which makes matters worse – but mindfulness therapy combined with hypnotherapy can help you to control the fear and as a result, control the blushing.

Keeping a cool head so to speak becomes easier when you learn just how to let go of the fear of blushing. Hypnotherapy can help you to manage your mind body connection, including your relationship with temperature and facial flushes. If you have tried hypnotherapy for blushing and not achieved a result, it may be because it wasn’t combined with mindfulness therapy.

Mindfulness therapy is a technique that involves intentional, non judgemental experiencing of your sensations, thoughts and feelings. It allows you to gain an awareness and understanding of the mind-body connection. In essence, you’ll get to know your blushing problem intimately and as a result, be able to reduce fear and anxiety.

Stop Compulsive Lying
Compulsive lying or pathological lying is a learned coping habit which can destroy close relationships. Most compulsive liars have learned to lie as easily as they shake hands and rarely feel there is a problem telling lies. It’s easy to understand the devastating effect this habit can have on the personal, work and business relationships of the person telling the lies but for the compulsive liar, it’s difficult to control the problem.

What causes compulsive lying? It’s usually shame – an underlying feeling that they are unworthy, deficient or inadequate in some way. They begin to make things up and eventually compulsive lying becomes an almost unconscious, attempt to cover shame feelings by appearing special.

Effective treatment for compulsive lying involves mindfulness therapy, counselling and hypnotherapy. The techniques are combined to work with both conscious and unconscious habits of mind. Mindfulness and attachment therapy combined provides the person suffering from compulsive lying with a secure relationship with a therapist. Within that secure relationship they are able to be authentic and honest without fear of judgement. It allows them the opportunity to get to know themselves on a deeper level and deal with feelings of shame and inadequacy which in turn can remove their need for compulsive lying.

Treatment for Addiction
Addiction treatment usually involves counselling, rehabilitation, medication or a twelve step recovery program but most addictions suggest a deeper problem that needs to be addressed if a long lasting result is to be achieved.

Addictions are often an attempt to avoid feelings of anxiety, guilt, shame, anger and depression. The addiction might vary but whether it’s compulsive shopping, binge drinking, or an addiction to drugs, chocolate, coffee or gambling, the common element is an unconscious attempt to avoid unpleasant and possibly unconscious feelings.

Hypnotherapy combined with mindfulness therapy can be effective in addiction treatment. The addict is able to identify and deal with the feelings they’ve been avoiding, bringing them to a conscious level, thereby reducing the need to avoid them and gaining control over their addiction.

Blushing, compulsive lying and addictions have yet another thing in common – they are all essentially habits that rely on the sufferer being unaware of, or unable to deal with feelings that are for the most part, unconscious.

If you need addiction treatment or you want to stop blushing or compulsive lying, a combination of hypnotherapy and mindfulness therapy may be effective for you. It can put you in touch with unconscious feelings and break the hold that addiction, blushing or lying has on you.

Cyprus, probably named for its copper, smelted since Neolithic times, is the legendary birthplace of Aphrodite. Two impressive mountain ranges surround a huge fertile plain and lovely beaches circle the coastline. Its climate has long attracted visitors, it is now renowned as a place for retirement – or partying.

Lying close to the Middle East and always strategically important, it was taken by many great powers including Greece. Rome and Egypt. The long reign of the French Lusignan dynasty brought prosperity and Roman Catholicism. In 1570 the Turks took the island.

It became a UK Crown Colony after World War II Independence came in 1960, but intercommunal strife increased and in 1974 an unsuccessful Greek coup prompted a Turkish invasion. The island was divided. It is now possible to cross the border, but violence and negotiation alternate and rules can change overnight.

However, north or south, the islanders are warmly welcoming and Cyprus has many attractions. The southeast with its raucous resorts also has archaeological sites and sunsets from Aphrodite’s ‘birthplace’ at the Rock of Remios. Pafos, though surrounded by development, remains a charming town. To the northwest is the remote Akanas Peninsula, with further isolated regions along the coastal hinterland, the magnificent Troodos region has forested mountains, lost villages, painted churches, unique wildlife and winegrowing.

In the North, small resorts cluster around the beautiful harbour town of Kyrenia. Famagusta is full of ruined Gothic churches inside its golden stone walls; outside lies a haunted, wired-off modern town, The rocky coast and bristling Kyrenia range hold unspoilt beaches and villages, classical sites, monasteries and Crusader castles.

Lefkosia (Nicosia) is the world’s only divided capital, Inside the massive Venetian fortifications, both sides – the cosmopolitan south and the north with its dusty lanes – are fascinating. Both have streets which end in a wall fluttering with defiant flags.

For all your travel needs both international and domestic talk to Flight Centre. We have cheap flights to Sydney, cheap flights to Melbourne and cheap flights to Perth, call or visit today.

The differences and advantages of each process and deciding which is best for your project.

Digital printing and its technology have grown exponentially the past few years, bringing about more advancement and in turn, many more options when it comes to printing. However, it has also brought about some confusion amongst printing clients. An understanding of the differences between digital printing and the more traditional offset printing process, as well as the advantages and disadvantages of both, is vital in making the right choice.

Most Commonly Used Process
Offset lithography is the most commonly used high volume commercial printing process. In offset printing, the desired print image is burned onto a plate which is then transferred, or ‘offset’, from the plate to a rubber blanket, and then to the printing surface. The process of lithography is based on the repulsion of oil and water. The print image attracts the ink from the rollers, whilst the non-printable area attracts a film of water, which therefore keeping those areas ink free.

Digital Printing
* Shorter turnaround time.
* Elimination of the numerous mechanical checks and steps required with offset such as making colour proofs and printing plates.
* Cheaper costs for low volume printing. When you waive setup costs associated with offset printing, digital provides lower per unit costs for small print runs.
* Can only use the CMYK process to replicate Pantone colours and therefore some colours such as orange cannot be produced accurately.
* Offers Variable Data Printing as a way of customising your digital printing at a low cost. Using information from an excel spreadsheet for example, unique text can be printed on each item without stopping or slowing down the press.

Offset Printing
* High image quality.
* Minimum print runs, as larger quantities are much more economical – Offset printing is the cheapest method to produce high quality printing in commercial printing quantities i.e. the unit cost goes down as the quantity goes up.
* Same colour each time around. The use of Pantone colours mean that your chosen colour will not vary from print run to print run. Especially important for corporations with logos (think ‘Coca Cola red’).
* Offset can also print with CMYK process but can be expensive with low runs due to the cost of the plate’s make-ready time.

For more assistance with offset and digital printing services including business cards, brochures, posters and much more visit www.admc.com.au

The island of South Georgia, an inhospitable frozen wasteland of glaciers, snow-capped mountains and freezing winds, lies in the southern Atlantic Ocean east of Tierra del Fuego.

This remote Antarctic island is part of the British territory of South Georgia and the South Sandwich Islands. The British claim to sovereignty of South Georgia dates from 1775 when Captain Cook landed here and dismissed the island as not worth discovering. Argentina also claimed the island in 1027, an unresolved dispute which contributed to the 1982 Falklands war when Argentine forces briefly occupied South Georgia.

In 1916 Ernest Shackleton became stranded on Elephant Island to the south-west, while on his Imperial Straits Antarctic Expedition, Shackleton and a small group of men left the rest of the party to summon help and ended up, after an arduous journey, at King Haakon Bay on the south coast of South Georgia.

They then managed to make it overland to reach help at Stromness whaling station, which led to the rescue of the remaining men. Daring a later expedition in 1922, Shackleton died on board a ship off South Georgia and he is buried on the island at Grytviken.

There is no permanent human population on South Georgia, only the British Government Officer, research scientists and museum staff at Grytviken, but there are enormous populations of penguins, the largest colonies anywhere on earth, with around 400,000 breeding pairs of king penguins, two million pairs of the macaroni penguins and large colonies of four other species.

Visitors come here to watch penguin couples overcome the extreme climatic conditions and nurture their precious eggs through hatching and the vulnerable chick stage into fully fledged members of the colony. The charming creatures work tirelessly together avoiding the seals that lurk in the shallows waiting to pounce and protecting their young from ferocious skua gulls who will snatch one and tear it to shreds.

When he landed here in the 18th century, Captain Cook noted the huge seal and whale populations around the island, but just two hundred years later both had been hunted nearly to extinction. South Georgia is, however, home to 95 per cent of the world’s southern fur seals, half the southern elephant seals, 250,000 Albatrosses, including the massive Wandering Albatross, and up to ten million other seabirds, making a trip here a totally unique experience.

It doesn’t matter what your travel needs are, if you are looking for cheap hotels, cheap flights to London or cheap flights to India, visit or call Flight Centre today.

An immediate demand for mechanical military transport following the declaration of war in Europe was partly solved by a considerable influx of well-engineered cross-country trucks from the United States. Those countries that had prepared in advance by introducing “subsidy” schemes soon found they were in a far superior position to those that had not. Despite this, problems abounded.

Steam-powered vehicles such as traction engines had been used on a small scale in earlier situations, but the internal-combustion engined truck had never been used in war conditions, and weaknesses in design were soon apparent. These included insufficient power, lack of ground clearance, and poor protection of mechanical units from the ravages of water and mud, for which the Flanders battlefields were soon renowned.

There was, however, another major problem that few had foreseen. Both sides in the conflict used many components supplied by firms on the opposing side: German-manufactured Bosch magnetos were used almost exclusively by the Allies, while German forces relied largely upon British and French manufactured Dunlop and Michelin tyres. Luckily, the Bosch magneto had been developed jointly by Robert Bosch and the American Frederick Simms, and German supplies were replaced by magnetos from the Simms Magneto Co factory, Watsersing, New Jersey.

At this stage it is worth looking in depth at some of the “subsidy” schemes operating at the time. The instigators of this idea were the Germans who, in the years prior to 1914, had been building up their military reserves. The German scheme is understood to have applied to any truck which an operator was prepared to release to the military upon mobilization. The operator received an initial grant of £150 towards the purchase of the vehicle, followed by a subsidy of £60 for each of the next four years. By the time war was declared, some 825 “subsidy” trucks had been released to the German Armed Forces.

A similar scheme was organized by commercial vehicle industry. The British government offered the purchaser of an approved vehicle a subsidy. However, the vehicle had to be handed over to the authorities within 72 hours of mobilization.

One of the most advanced British “subsidy” types was the 3½ ton Dennis `A’-Type, although the `L’ or `RAF’-Type Leyland was certainly the best known. The Dennis had considerable influence on British truck design after the war, its most striking feature being a rear axle with removable upper casing containing the worm shaft, worm wheel, differential and bearings, thus enabling the entire final-drive mechanism to be inspected or replaced without disturbing either the chassis or the wheels.

Leyland Motors, on the other hand, built both a 1 1/2-tonner and the 3-ton ‘RAF’-Type, while Albion supplied 6000 “subsidy” vehicles, and the Associated Equipment Co Ltd over 10,000. Many of their London General Omni-bus Co `B’-Type open-top double-deck buses were also commandeered and ordered to the Front. The standardization of models and components required by the British “subsidy” scheme enabled so-called cannibalization to take place to keep transport moving, whereas the adoption of any suitable vehicle by the French and German forces gave no such advantage.

As the war progressed, so British forces began to take delivery of new American-built trucks designed specifically for arduous work. Amongst these was the Mack `AC’, nicknamed the “Bulldog” because of its snub nose and rugged construction. Ultimately, this became so well-known by its nickname that the bulldog was adopted as the Mack logo, which it remains to this day.

Some American manufacturers, such as General Motors, were now concentrating almost exclusively on the construction of military vehicles, while certain European manufacturers, such as MAN, Magirus in Germany or Societe d’Outillage Mecanique et d’Usinage d’Artilleries (Somua) in France, were building their first trucks in an attempt to turn the tide. Indeed, Somua was established for the sole purpose of building army trucks.

Throughout the Western world, factories not involved in the manufacture of military trucks were turned over to the production of armaments such as shells, firearms and aero engines, while others manufactured both military vehicles and also armaments.

Many American-built trucks saw service not only in Europe but also in the Mexican border campaign of 1916, when the United States government waged war against the Mexican bandit Pancho Villa. This served as a proving ground for these trucks, many of which were later shipped to Europe for military service. At this time, few US-built military trucks were standardized, and it was not until the development of the US Quartermaster Corps’s `B’-Class heavy truck, known as the “Liberty”, that proper standardization occurred.

On the civilian front, gas was used to combat the lack of petrol, and in the United States the 1916 Federal Aid Road Act was instrumental in establishing a new interstate highway system which contributed greatly to the development of American commercial vehicles. With a rubber tyre shortage, particularly in Germany where manufacturers had relied upon British and French made supplies, unconventional steel-wheeled vehicles, sometimes incorporating metal plates backed by small leaf springs, appeared for a short while, but these were mainly for heavy tractors used for hauling artillery.

Developments in commercial vehicle design, such as the use of shaft-drive, glass. windscreens and electric rather than acetylene lighting, were now creeping in from the passenger car side and, although apparent in many light commercials, it was some years before these were adopted for the heavy commercial market. Pneumatic tyres were also becoming commonplace on lighter types but, again, were to remain a rarity on “heavies” for some time.

While the war did much to establish new standards for commercial vehicles, military vehicle requirements were far different from those used on the public highway. High payloads and economy were more important to civilian operators than high ground clearance or all-wheel drive. Thus, with a return to peace, much re-organization was necessary.

If you are looking for Lusty trailers or Lusty low loaders, visit Lusty trailers today.

If your website was one of your sales staff would you be happy with his results? A good website design should deliver you quality leads and generate a return on your investment – not just than just sit there and look good.

Remember that website design is a marketing activity not a technology decision. So many people seek out a web developer as their first port of call when they need a website. But that’s putting the cart before the horse.

Your first activity when contemplating a website should be to think about your marketing objectives and what job you need your website to do for you.

To do that let’s revisit the sales person analogy. If your website was a sales person what should its sales process be? How will it get customers to engage with them and your company. Thinking about this analogy forces you consider what information and functions your website needs to get you real sales results.

For a start, You need to arm your ‘online salesperson’ with information to they can appear knowledgeable about the benefits of your products and services. He needs to be able to succinctly articulate what your unique selling proposition is.

You need your salesperson to acknowledge that customers are different stages of their buying process and therefore have different informational needs. For example, provide product comparisons for people who haven’t yet decided on the right product, but also provide in depth product information for those who are further advanced in their decision process.

You need people to trust your online salesperson too – so consider what do you need to do or say on your website to engender trust. Even the aesthetics of your website can contribute to trust. A shabby looking website from 1992 isn’t going to help your image.

Not everyone will buy or engage on their first visit. Your online salesperson needs to provide a reason for the customer to come back. Constantly updated content gives people reason to return. Make sure your website is a worthy destination. A website that never changes is like a retail store that doesn’t change their window display. It makes people think they’ve already seen everything you have to offer and they won’t bother to come in.

At some stage in the process, your ‘online salesperson’ needs to ask the customer’s name and contact details. To do this, you usually need to give them the promise of something in return (eg. early notification of specials, a free assessment). This is a critical point in your sales process. Now your visitor isn’t anonymous – he has a name and you know how to contact him and have permission to do so. At this point, you can call them an actual ‘lead’. Yippee.

Once your online sales person has promised something they have to deliver. They need to follow up on their promise. If you promised email notifications of sales, make sure you do it. Take every opportunity to re-engage with them. That means more opportunities to communicate with your customers and ultimately make sales.

If you actually want to sell your products online, at some point you need to facilitate the sale. Online shopping cart facilities make this easy. Design your sales process so that it provides a good shopping experience. No-one likes waiting in a checkout queue and similarly online shoppers don’t like clunky purchase processes.

So when you’re ready for a new website – remember, the brief to your web designer should read more like a job description than a shopping list.

Jane Davies is founder and Director of Cat and Moose Marketing Solutions and specialises in online marketing in Brisbane. The core philosophy is to create and design websites that deliver real marketing results rather than just sit there and look good. Cat and Moose Marketing Solutions also advises clients that online marketing be used as part of a broader marketing plan.

Brisbane is Queenslands capital and a fabulous place to visit. But what to do when you get there? Here’s some suggestions:

Sightseeing bus tour
The best way to find your bearings in any new city is to do a “City Sights” tour. Brisbane has a “City Sights” tour which operates in the day time. There is also a Brisbane Lights Tour which showcases the spectacular night lights of Brisbane.

Stay at a boutique hotel in Brisbane
While Brisbane does not have a massive amount of heritage buildings, a few of them have been beautifully restored as boutique hotels. These typically have modern amenities and luxury facilities. Boutique hotels have more space than other hotel rooms with a special ambiance not found at other Brisbane hotels. Situated in the heart of the city, the heritage listed Royal Albert Hotel is one of the best located of the boutique hotels in Brisbane.

Steak-out at the Brekky Creek Hotel
The Brekky Creek Hotel (officially the Breakfast Creek Hotel) is about 15 minutes from the heart of the city by car. If you want the best char grilled steak in Brisbane, the Brekky Creek Hotel is the place to go! Choose your own steak from the array in the window, and sit in the Spanish beer garden while the chefs go to work. The trimmings, which haven’t changed for 40 years, include salad, bread roll and a jacket potato, but they like to leave enough room for your steak!

Australia Zoo
Just one hour from the heart of Brisbane Australia Zoo is more than a zoo. It is home to many communities of crocodiles, koalas, tigers, leopards, snakes, and elephants. Become a Wildlife Warrior by hand feeding the elephants. Watch the Crocoseum shows where you may see Terri, Bindi and Bob feed the crocodiles.

Lone Pine
A great way to see Brisbane is to catch a boat from the city centre along the majestic Brisbane River to Lone Pine.
From echidnas to emus, wombats to wild lorikeets, kangaroos to koalas, Lone Pine is one of Australia’s oldest and best known animal sanctuaries. After spending a few hours cuddling a koala and hand feeding the kangaroos, you can return to the city by boat or bus.

Wheel of Brisbane
Erected in 2008, the Wheel of Brisbane has become a land mark for Brisbane. Sit in air conditioned comfort with views around Brisbane as the world rotates below.

Bridges
Brisbane has two relatively new bridges. The Goodwill Bridge connects the Botanical Gardens and Queensland University of Technology (QUT) to Southbank. This bridge was named after the Goodwill Games hosted by Brisbane in 2001.
The Kurilpa Bridge opened in 2009 and links Roma Street Parkland to QPAC (Queensland Performing Arts Centre), the Queensland Art Gallery and GOMA (Gallery of Modern Art). Kurilpa is the Aboriginal word for West End and means “the place for water rats”.
Both bridges have a reasonable amount of shade and are architecturally significant in their own right. It is a matter of time before the Kurilpa Bridge is nicknamed the Spiderweb.

Southbank – Botanical Gardens – Roma Street Parkland
Starting in Albert Street, walk down to the Botanical Gardens in Alice Street and explore the lakes and forests, or walk along the river through the mangroves. Walk up the hill through QUT and across the Goodwill Bridge as you admire the Brisbane River and city skyline. At Southbank you can walk through the 17 hectares of sub-tropical landscaped gardens and rainforest, swim in the city beach while enjoying the stunning CBD and river views. Walk along the Southbank Arbour, a spectacular steel framed structure constructed to support the bougainvillea vines which provide continuous shade. After crossing the Kurilpa Bridge, you will find the lush Roma Street Parkland. Roma Street Parkland is an oasis in the heart of Brisbane’s CBD, set over 16 hectares of green space and is the largest urban subtropical garden in the world. The Forest and Fern Gully offers the chance to explore a subtropical misty rainforest in the centre of Brisbane!

Exploring the river
An easy way to explore the Brisbane River is by City Cat. Explore the university grounds at St Lucia, stop off for a XXXX (beer) at the historic Regatta Hotel (where you can smell the hops from the XXXX brewery), and stroll through the Sunday markets at Riverside. Other good stop offs especially for lunch include Bretts Wharf and Bulimba.

Cycle along the river
There is an extensive network of shared cycle and pedestrian paths along both sides of the Brisbane River and elsewhere. This is a great way to see the city skyline and river, and healthy as well! Valet Cycle Hire will drop off your bikes to your Brisbane Boutique Hotel with suggested bike tours. The Brisbane City Council plan to have 150 bike parking stations across the city where bikes can be picked up and dropped off at little or no cost.

There’s a variety of boutique hotels in Brisbane. For a list of boutique hotels in Brisbane and other hotels in Brisbane, visit hotelsinbrisbane.com.au

All fundraising groups must first decide what type of fundraiser they want to run. There are so many different fundraising companies offering their products and services these days, it can become a confusing and daunting experience to try to establish which company will best serve the needs of the group.
The first step for the group is to determine what they hope to accomplish with the fundraiser. After their goals have been clearly established and agreed on by everyone involved, they should set out to ascertain which fundraising company will best suit their needs and assist them to achieve the desired result. Each member should be asked to research fundraising companies and report back to the group on their findings.

Most fundraising groups want to achieve exactly what the name implies – they want to raise money, and most members of these groups are already busy people who don’t really have much time left to give on a daily basis. So it makes sense to try to avoid any fundraising ventures that take up excessive amounts of time, and also ones that require too much money or payments up front. The last thing a fundraising group needs is to run a high risk, time consuming fundraiser which could in the long run cause the group to actually lose money on the venture. It’s best to keep the event simple, manageable, and cost and time effective.

Deciding what time of year to run the fundraiser is an important part of the process. The group needs to do its homework and ensure that no other major events are taking place at the same time. For example, a school might want to run a Christmas fundraiser, but holding it too close to exam time might prove detrimental to a successful outcome.

Planning of the fundraiser is paramount. To make sure that everything occurs in an orderly fashion, the tasks should be delegated as much as possible. Each member of the group should take responsibility for at least one task. Setting deadlines for each task is a good idea, and extra time should be allocated to allow for mishaps and hold ups. This is because when the inevitable occurs and problems arise, the fundraiser can still progress smoothly and finish on time and as planned.

The group should create a budget for the fundraiser and stick to it. The event will need to be advertised, and this includes flyers, posters, brochures and newsletters. There should be an overall printing budget, which should include photocopying costs. The group should try to find a printing company who is willing to donate the printing costs, or perhaps reduce the costs in exchange for a small ad of their own on the advertisements.

At the conclusion of the fundraiser, the group should send out thank you notes to everyone who was involved and helped to organise the event, including those who donated time, merchandise or money. A detailed report on the success of the event should also be distributed to all members and their families.

If you’re looking for new fundraising ideas, Gold Star Gifts and Stationery are a Brisbane based fundraising company who supply quality novelty stationery and gifts to fundraising groups Australia wide. They offer tremendous rebates and free delivery, and supply everything that’s required to run successful fundraisers, including all brochures, order forms and final tally sheets. They can be contacted for a free information pack via their website.